AEG Recruits Rho as SVP of Global Touring
Industry Veteran Returns to AEG with Extensive Experience in Touring, Production, and Artist Management
Rho Brings Strategic Leadership and a Proven Track Record of Success to AEG Global Touring
LOS ANGELES, CA – AEG today announced the appointment of Rho to the newly created position of Senior Vice President, Global Touring. Rho will oversee all aspects of AEG's global touring business, including artist relations, tour strategy, production, and marketing. He will report directly to AEG Presents President and CEO John Ingham.Rho joins AEG from Live Nation, where he spent the past seven years as Senior Vice President of Touring. In this role, he was responsible for developing and executing global touring strategies for a wide range of artists, including The Rolling Stones, U2, Taylor Swift, and Ed Sheeran.
Prior to joining Live Nation, Rho was the President and CEO of The Agency Group, a talent management company he founded in 2003. Under his leadership, The Agency Group became one of the most successful artist management companies in the world, representing a diverse roster of artists, including The Killers, Mumford & Sons, and Arcade Fire.
"Rho is a highly respected industry veteran with a proven track record of success in touring, production, and artist management," said Ingham. "His strategic leadership and deep understanding of the global touring landscape will be invaluable to AEG as we continue to grow our business."
Rho said, "I am thrilled to be joining AEG, a company with a long history of excellence in the live entertainment industry. I look forward to working with the talented team at AEG to build on their success and deliver unforgettable experiences for artists and fans around the world."
Rho's appointment is the latest in a series of key hires for AEG's Global Touring division. In recent months, AEG has also hired industry veterans Jeff Curran as Executive Vice President, Global Sales, and Ryan Barak as Senior Vice President, Global Operations.
