New Aston Martin boss outlines plans for profitability

Tameem Antoniades discusses future plans for the iconic sports car maker

In his first interview since taking over as Aston Martin's new CEO, Tameem Antoniades has outlined his plans to restore the iconic sports car maker to profitability.

Antoniades, who previously led the turnaround of McLaren Automotive, said that he is focused on three key areas: improving operational efficiency, increasing sales, and introducing new products.

On the operational side, Antoniades said that he is looking to reduce costs and improve efficiency throughout the company.

In terms of sales, Antoniades said that he is targeting a 50% increase in volume over the next five years.

And finally, on the product side, Antoniades said that he is planning to launch a number of new models in the coming years, including an SUV and a mid-engined sports car.

Antoniades' plans are ambitious, but he is confident that he can achieve them.

"Aston Martin is a great brand with a rich history," he said. "I am confident that we can restore the company to its former glory."

Antoniades' appointment was met with cautious optimism by analysts. Some analysts believe that he has the experience and the track record to turn Aston Martin around.

However, other analysts are more skeptical. They point out that Aston Martin has a history of financial problems and that the company has struggled to compete with its rivals in recent years.

Only time will tell if Antoniades can succeed where others have failed. But one thing is for sure: he has a lot of work to do.

Conclusion

Aston Martin is a legendary brand with a rich history. However, the company has struggled financially in recent years. New CEO Tameem Antoniades has outlined an ambitious plan to restore Aston Martin to profitability. Antoniades' plan includes improving operational efficiency, increasing sales, and introducing new products. It remains to be seen whether Antoniades can succeed where others have failed. But one thing is for sure: he has his work cut out for him.